An A/B testing of a bakery store website that put two colours into play, each one with different UX thought process to back it up. Below are my thought process for both colours.

First colour(#7BA9A1) was initially considered following one of the brand's key value which is the use of natural, fresh and healthy ingredients, and the light green colour sees to represent it well while still appearing classy and cool. This also works because consumers already associate the colour green with healthy and organic products.

The second colour, BROWN(#9C7E70) was considered following the Jacob's law which states that "when users are used to using a product, then users build their expectations around one familiar product that appears similar". After checking out other website users are already used to, this colour is one of the prominent colours which also represents the brand well. The light brown signifies warm, appetizing, wholesome, simple, classy and natural. 

Which design colour would you have gone for and why?