Challenge
To design the first kombucha drink packaging under a Private Brand in Portugal.
The concept transmits the idea that a kombucha is a balance between a medicinal beverage and a contemporary lifestyle oriented drink.
Solution
To visually transmit kombucha’s freshness and its purpose to provide a good feeling. To explain the product in an easy way, through its name: “KombuChaVivo”, means “Kombu-Live-Tea” playing with words in Portuguese.
It makes a strong connection between Kombucha and a Tea that is "alive".
The result is a fresh and natural look & feel, targeting a contemporary informed consumer.
Vertex Design Awards – Gold Award Winner 2021
