BIBF
Branding, Advertising
北冰洋(arctic ocean) brand analyse and new branding strategies proposals. the company used some of the suggestions we made, like adding the inredients list and redesign the cup, or to create a new "green flavour". the key point was to enfazise that being traditional was not incompatible with being new. This refreshing drink is one of the classic icons of beijing. a local beverage, but also a city symbol, almost beijing's logo.
