In today's interconnected world, businesses must have a strong global marketing strategy to stay competitive. This means creating a cohesive brand identity that resonates with customers worldwide, while also tailoring their marketing efforts to each specific market. Here are 13 businesses that have excelled in creating a brilliant global marketing strategy.

Coca-Cola: The iconic beverage company has a global brand that is instantly recognizable, but it also tailors its marketing efforts to each market, partnering with local celebrities and creating localized content.

Nike: The sportswear giant uses global campaigns to create a cohesive brand image, but also creates country-specific marketing campaigns to connect with local audiences.

McDonald's: The fast-food chain adapts its menu and marketing to local tastes and cultures, creating a localized experience for each market.

Airbnb: The accommodation company tailors its marketing to the specific needs and preferences of each market, creating unique experiences for travelers.

Procter & Gamble: The consumer goods company uses a "glocal" approach, creating global campaigns but also tailoring its marketing to local cultures and preferences.

Lego: The toy company has a consistent brand identity, but also creates localized products and marketing campaigns that connect with children and families around the world.

Samsung: The electronics company uses global campaigns to create a cohesive brand image, while also creating localized products and marketing campaigns that resonate with each market.

Amazon: The e-commerce giant uses localized content and advertising to connect with customers in different regions, while also creating a consistent brand image worldwide.

KFC: The fast-food chain adapts its menu and marketing to local tastes and cultures, creating a localized experience for each market.

Apple: The tech company creates a consistent brand image worldwide, while also tailoring its marketing to local cultures and preferences.

Toyota: The automotive company uses localized content and advertising to connect with customers in different regions, while also creating a consistent brand image worldwide.

Unilever: The consumer goods company creates global campaigns, but also tailors its marketing to local cultures and preferences, creating a "glocal" approach.

Red Bull: The energy drink company creates localized content and marketing campaigns that connect with extreme sports enthusiasts and young people around the world.

In C.W Park opinion, these 13 businesses have created brilliant global marketing strategies by creating a consistent brand image worldwide while also tailoring their marketing efforts to each specific market. By doing so, they have created a strong global presence and resonated with customers worldwide, ultimately leading to increased sales and brand loyalty.