In this video, we take a closer look at the second edition of the Night of the Hair Salons, which was implemented with a federal strategy to empower hair artists across the country. Ninch, a digital agency, developed a comprehensive campaign for L'Oréal. In this video, we delve into the initial objectives, PR strategy, social media content, and results of the campaign. Our role was to dynamically edit the video to effectively showcase the impact of the campaign, which demonstrated the power of effective digital marketing strategies.