This is a personal project about rebranding SPTrans, the company that manages the urban buses of the city of São Paulo.

I am an user of the bus system since I was a kid and I think it lacks a communication identity, though it changed a bit in the last few years. So, for a long time I had this idea and I finally finished it. 

The project consists of a new logo for SPTrans - though it wasn't the main focus -, a new identity for the bus stop, bus terminals and bus corridors in the city, with brand new maps and a a new way of thinking about the user, who not always have the necessary information about the bus system in São Paulo.