FNB Rebrand

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For 184 years FNB has been providing financial services and solutions to help their customers meet challenges and opportunities alike. As FNB continually evolves and transforms in their journey to embrace the future, they want to bring consumers with them on their journey.

More that just a business that innovates, FNB is a business that innovates help. They have always focused on helping customers but this is the next evolution of their journey. The ‘How can we help you?’ promise has been much enhanced and now revolves around ‘intuitive help’. It’s the help you need before you know you need it.

This shift is embodied in a newly launched brand refresh that represents a new vision, not just a rebrand.

FNB has a proud South African heritage. Its iconic tree symbol is synonymous with being rooted in Africa and offering protection, security, cover, and growth. While there is a need for the brand to capture new customers and break into more categories, it’s also critical that the brand retains and transfers all of its equity and remains relevant to existing consumers.

But of course a brand is much more than just a logo. It’s wherever the business shows up in customer’s lives. To support the brand’s business ambitions, FNB has also embarked on a journey to becoming a consumer centric brand.