2022 Samsung Galaxy Unpacked & IFA
Connected Experience
mmpx participated in the Connected Experience media contents design of the 2022 Samsung Galaxy Unpacked & IFA Show. Samsung Galaxy proposes an unprecedented approach to communication, business, leisure, and health care through seamless connectivity. In addition, various devices are designed for easy pairing to allow extensive mobile experience without any restrictions among the devices. ‘Seamless connectivity’ promoted by Galaxy encompasses what is beyond a simple pairing of devices. Its narrative entails the new world in which the devices are connected, the business and life are connected, and furthermore, the world is connected to individuals.
Based on this context, mmpx developed the contents project involving the extensive connected experience and a solid connection featured by Galaxy. Also, mmpx intends to deliver an effortlessly intuitive message to audiences through specific descriptions of functions and linkage structure of Galaxy devices.
Based on this context, mmpx developed the contents project involving the extensive connected experience and a solid connection featured by Galaxy. Also, mmpx intends to deliver an effortlessly intuitive message to audiences through specific descriptions of functions and linkage structure of Galaxy devices.
Launch : 2022
Client : Cheil
Credits
Creative Director : Hojong Chun
Graphic Design : Cheolhee Hwang, Yeji Han, Jeongyun Han, Jiheun Seo, Boseung Park
Motion Design : Minsun Kim
Graphic Design : Cheolhee Hwang, Yeji Han, Jeongyun Han, Jiheun Seo, Boseung Park
Motion Design : Minsun Kim
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