Episode Fragrances

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Scents for your “Main Character Moment”.

Episode is a PH based fragrance brand that offers high quality original scents at an affordable price. Inspired by the idea that life is a series of “episodes”, the brand aims to offer a variety of scents best suited for one’s moments in life- giving them the confidence to live out their “main character moment”

Agape worked on the brand strategy, identity design, packaging, and social media of episode.

We wanted to create a friendly and quirky tone for episode that pulls a lot of references from film and tv terminologies and jargon.

The collections were referred to as seasons, the scents as episodes, the scent profiles as genres and the customers as the cast.

This helped establish the connection between the product and the unique concept for the brand, allowing it to stand out from other fragrance brands.

During our industry audit of the local fragrance scene, we noticed that there was a gap in the market for high quality fragrances under P500. Most, if not all of the players at this price point had poor performance, were chemical smelling and had very poor branding. In short, they looked and performed just like their price tag.

However, In this Tiktok obsessed era, where “recos” are the norm, consumers are typically looking for budget friendly alternatives to otherwise commonly expensive products. We saw an opportunity to position episode as an alternative to designer fragrances that are priced 10-20x more but looked and performed just as good, if not, even better!

Our approach to the packaging is to design it as a “season” with each scent or “episode” complementing one another visually. Our goal was to ensure that all the colors looked great together while still representing the personality of each individual scent.