BACKGROUND
There are countless online sites and streaming channels that contain everything from horror movies to explicit music. This inappropriate content comes by freely and is easily accessible, even to children, with no online supervision or protection.
When inappropriate content like this is consumed by kids, it affects how they see
the world, it trickles into their playtime and their activities, as well as their thoughts.
It sits inside of them.
Vodacom, one of South Africa’s largest mobile communications companies,
wanted to let parents know about the dangers of inappropriate content and tell them how their Secure Net Parental Control can block it to provide a safe space online for kids.
Through a simple online activation process, Vodacom Secure Net parental control
can protect children from being exposed to illegal and inappropriate adult content.
But how do we communicate its purpose to parents, without affecting
a younger audience?
IDEA
Using kids’ Lego, we created a series of design installations that only parents would understand to show them the benefit of Vodacom’s Secure Net Parental Control.
The real builds mimicked scenes from some of the most iconic and horrifying films.
Cannes Lions 2022
Shortlist: Outdoor - consumer goods
Shortlist: Industry craft - print and publishing
Shortlist: Outdoor - consumer goods
Shortlist: Industry craft - print and publishing
One Show 2023
Merit: Print & Promotional – Art Direction
Merit: Print & Promotional – Newspaper Series
Loeries Awards 2022
Campaign Craft Gold - Print Craft: Art Direction
Campaign Silver - Print Advertising
Merit: Print & Promotional – Newspaper Series
Loeries Awards 2022
Campaign Craft Gold - Print Craft: Art Direction
Campaign Silver - Print Advertising
