primebank
Empowering Your Financial Journey
summary
PrimeBank is a fintech neobank start-up focused on offering a full suite of solutions for millennials. Their plan is to become the main digital bank solution with better rates and fees.
Industry: Financial
Market: USA
Company size: 1 - 10 Employees
Deliverables: Mobile App, Web App, Design System
challenge
As relatively new entrants in the banking sector, neobanks need to work hard to build trust with users who might be skeptical about the security and reliability of their services compared to traditional banks. Establishing a reputation for safety, transparency and reliability was the main focus in our collaboration.
solution
Being an early stage start-up, validating the business idea with users and stakeholders was essential. We created a dashboard app solution for PrimeBank. Our approach was to follow a design thinking process based on building an MVP (Minimum Viable Product) in order to test quickly the proposed user flows and features.
process
The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.
results
With the app being the primary touch-point between the neobank experience and their customers, driving engagement and retention through design was the main focus. This involved creating an easy onboarding experiences, interactive financial tutorials and gamification elements that encouraged regular app usage and improved customer relationship.
