Loosie Mars Electronics will send out 6” X9” postcards to its customers, thanking them for their purchase and recommending two or three other products based on the brand or category of the products purchased. This project is a variable data campaign that uses a database and postcard that I created, Allowing me to create a custom postcard for 100 customers in a matter of minutes. The postcard follows USPS regulations and best practices for creating a mailing. The data source has over ten rows of data. Simply the source data has two distinct purposes. One is to create a postcard for each customer with their correct customer information. The other is to provide three recommended products to the customer based on the item they bought previously. Product recommendations include an image of the product, the name of the product, and an item description in some cases.
