"We take 7 tracks from 7 of the best-known musicians around and press each one 100 times to 7" vinyl. We then invite creatives from around the world to interpret the tracks in their own style, resulting in a one-of-a-kind sleeve for every 7ā. The creatives are made up of famous names through to gems we unearth through artwork submitted to us on our website.
700 sleeves will be exhibited Downstairs At Mother in London on 12 & 13th April, then on Record Store Day you can get your hands on one, or more, for Ā£45 a piece. You donāt know who created the sleeve, or even which song itās for until you have parted with your cash ā the secret lies within.
Each year we select a new good cause that will benefit from the combined efforts of all our contributors and record buyers. In two years we have sold every sleeve weāve exhibited and raised Ā£63,670.
In 2014 every penny profited will go to War Child."
700 sleeves will be exhibited Downstairs At Mother in London on 12 & 13th April, then on Record Store Day you can get your hands on one, or more, for Ā£45 a piece. You donāt know who created the sleeve, or even which song itās for until you have parted with your cash ā the secret lies within.
Each year we select a new good cause that will benefit from the combined efforts of all our contributors and record buyers. In two years we have sold every sleeve weāve exhibited and raised Ā£63,670.
In 2014 every penny profited will go to War Child."
More info here