S. Chantha's profileAdam Deer's profile

Pacifico Beer

Multiple Owners
•
PACIFICO CERVEZA
Adventures On Tap
Pacifico is now on tap. And to celebrate, we hand-delivered 5 ceremonial kegs to 5 lucky cities – San Diego, Phoenix, Los Angeles, San Francisco, and Seattle.
 
This was no ordinary trip. With the help of our Facebook friends and new friends we made along the way, we sought adventure wherever we could find it. Then we blogged about our experiences as they happened. We called this amazing journey 'Adventures On Tap.'
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
THE KEGS
Inspired by our travels, we used the kegs as canvases to document our adventures
and transformed them into five distinct art pieces.
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
THE FACEBOOK FRIENDS
Our Facebook friends suggested the best places to visit. When we went to those unique destinations,
we posted a photo on FB and tagged them with a special shout out.
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
DIGITAL
In addition to suggesting places to visit, followers could also vote on adventures we could do next.
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
FACEBOOK MICROSITE
We showcased the finished kegs on FB. With a fully interactive 360° view, fans could relive the adventures by clicking around special sections of the keg to unlock blog posts, photos, and videos captured from the journey.
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
PRINT: LOCAL ALT WEEKLIES
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
HIGHLIGHTS FROM THE ADVENTURE
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
Pacifico Clara cerveza mexico Integrated Campaign kegs beer TAP Adventures On Tap Pacifico Bus Route
Pacifico Beer
Published:
S. Chantha's profileAdam Deer's profile
Multiple Owners

Owners

S. Chantha's profile
Seattle, WA, USA
Adam Deer's profile
Seattle, WA, USA

Pacifico Beer

Pacifico is now on tap. And to celebrate, we hand-delivered 5 ceremonial kegs to 5 lucky cities – San Diego, Phoenix, Los Angeles, San Francisco, Read More

Published:

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Attribution, No DerivativesAttribution, No Derivatives