Brand
Gillette Fusion5
Challenge
Finding the perfect gift for a dad, brother, or husband can be frustrating.
Can Gillette simplify the process?
Context
Elevate Gillette Fusion's gifting experience with a super-premium, minimalist, and sensorial unboxing.
Insight
Our consumers? More like creators.
Millennial and Gen-Z audiences are avid storytellers, using brands as a powerful means to convey their identities within their social circles.
Solution
Introduce a unique gift box with textured exterior and layered unboxing for a memorable experience. It aligns with Gillette's quality and adds excitement.
Deliverables
Retail & e-commerce packaging designs.
Product cards with sizzle videos and A+ banners for e-commerce.
Results
125% increase in estimated sales in the first quarter.
3x increase in forecasted sales compared to the previous pack.
40% contribution to business growth.
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