WYBOROWA VODKA
WŁĄCZ TRYB SPOTKAŃ LAUNCH
After two and half years of working with Maciej Zakościelny as a brand ambassador Wyborowa was still struggling with being perceived as an old school brand.
That's why we proposed Wojtek Sokół as a new brand ambassador.
We came up with idea about turning on the meet up mode and we turned it into one year communication. Me and my team partner pitched the communication plan but the execution was done by other team for reasons I still don't understand.
Yet, the idea was good, pitch went perfect and execution
was done nicely under the eye of ACD.
Campaign consisted of a campaign video, board game integrated
with the packaging and collaboration with PROSTO clothing company.
(special thanks to Tomasz Tkaczy & Maciej Stępień)
Idea: Anna Kargol & Bartłomiej Rutkowski
Execution: Other creative team with ACD in charge
CASE STUDY
CASE STUDY 2
