To expand the idea we developed for Ballantine's we decided to create a branded content campaign where artists would get out of their comfort zone. That's why we've chosen rappers and a well known pop star to collaborate in unique way - Brodka did't do what
she usually does, instead of singing she was rapping and she did really good.

The music video was unique in its own way - all of the characters where real people

which were fitting into Ballantine's brand philosophy of staying true to who you are and living in your own unique way - by doing it like this (tak to robię).

We also created short documentary series for social media to tell more about

the collaboration and the philosophy behind the brand and the whole project.

Creatives: Anna Kargol & Bartłomiej Rutkowski

Director: Andiamo

MUSIC VIDEO

DOCUMENTARY SERIES FOR SOCIAL MEDIA

Director: Filip Skrońc

SOCIAL MEDIA ASSETS