Peroni Nastro Azzurro launched a new global advertising campaign, ‘Walk With Us’ to reflect the heart of Italian culture as doors to UK pubs, bars and restaurants open on a wider scale. The message focused on the time-honored Italian tradition of La Passeggiata – an early evening ritual which Italians routinely take – to walk, connect and socialise. As an important part of everyday Italian life, Passeggiata was prohibited for months during the Coronavirus lockdown in Italy so today marks an important step for the Italian brand.
The campaign went live across TV, radio, video on demand (VOD), print, OOH and social media, and is spearheaded by a letter, ‘From Italy to the World’ to highlight the feelings people will have experienced in recent months.
The campaign went live across TV, radio, video on demand (VOD), print, OOH and social media, and is spearheaded by a letter, ‘From Italy to the World’ to highlight the feelings people will have experienced in recent months.
