adidas originals - the sound of ZX
Due to my experience in streetwear and sneaker industry from before
advertising career I was asked to come up with the idea on how
advertising career I was asked to come up with the idea on how
to promote the new model of kicks in the youngest target group.
The new unboxing experience was at first a one shot idea but
it evolved later on as a big idea for every adidas originals premieres.
it evolved later on as a big idea for every adidas originals premieres.
Because the shortage of time while working for other clients,
the whole project was executed by a different team.
the whole project was executed by a different team.
"The sound of ZXcience" as I like to call it,
was the second unboxing experience I came up with.
Idea: Bartłomiej Rutkowski
Execution: Adam Smereczyński, Adam Caban, Mikołaj Stefański
Agency: VMLY&R
CASE STUDY
