Schmitt Naturstein in Switzerland is a family-owned business that is internationally renowned for its stonework and serves an exclusive clientele worldwide. A new, timeless and elegant brand was developed from the existing logo. Based on the existing stonemason's mark, which is used to sign a piece of stone after it is finished, Adicto developed the new design for the figurative mark in the golden ratio. The word mark was hand-drawn in the style of the Capitalis monumentalis.
