The Brief:
- Make Batiste a must-have product for every beauty toolkit, appealing to new customers and engaging with existing ones.
- Build the Batiste brand by creating four new graphic identities and fragrances. They should fit in with the current range but have stand out shelf appeal. Demonstrate this across a number of practical applications, including packaging, website and point of sale.
Target Audience:
Outgoing, active, on the go and fashionable women aged 16-44: women who are short on time, but care about their appearance.
I answered the brief by designing four new graphic identities and fragrances, creating an advertising poster campaign, point of sale display and web page. You can see my final outcomes below.
- Make Batiste a must-have product for every beauty toolkit, appealing to new customers and engaging with existing ones.
- Build the Batiste brand by creating four new graphic identities and fragrances. They should fit in with the current range but have stand out shelf appeal. Demonstrate this across a number of practical applications, including packaging, website and point of sale.
Target Audience:
Outgoing, active, on the go and fashionable women aged 16-44: women who are short on time, but care about their appearance.
I answered the brief by designing four new graphic identities and fragrances, creating an advertising poster campaign, point of sale display and web page. You can see my final outcomes below.
Poster campaign :
Point of Sale display :
Web page :
