As part of my Advanced Advertising class we branded an addiction awareness program for a client. The client wanted a workbook as well as in school posters designed for the program. Over a 21 day period the program encourages students to form positive habits while also teaching them about the dangers of destructive addictions.
I focused on high school students as the demographic for my program. "Get Hooked 21" is intended to gain the attention of an age group that is constantly bombarded with messages about what to buy, what to watch and who to listen to. The branding and messaging is intended to stand apart from the anti-drug programs that exist today.
The website for the current program is here http://www.crave21.org
