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Owlotech Package Design

Owlotech is a Spanish consumer electronics brand, committed to providing consumers with cost-effective electronic products. In addition to common computer peripherals such as mice, keyboards, and headphones, the brand also covers computer cases, chairs, monitor stands, and various cables, offering consumers a comprehensive range of choices. In the later stage, the brand introduced high-end Premium products to expand to a wider range of consumer groups.

Owlotech是一家西班牙的消費性電子品牌,致力於為消費者提供高性價比的電子產品。除了滑鼠、鍵盤、耳機等常見的電腦週邊外,品牌還涵蓋主機殼、電腦椅、螢幕架和各類線材等產品,為消費者提供一應俱全的選擇。品牌後期更導入了高階Premium產品,以擴展至更廣泛的消費族群。
The brand advocates a black-and-white tone as the basis, showcasing a minimalist style with high cost-effectiveness. To highlight the brand's unique features within the minimalist design scope, we chose black as the background color for both the logo and products, connecting the brand image with the black-and-white color scheme while utilizing large color blocks to convey simplicity and modernity. As most electronic products mainly have black exteriors, we incorporated a low-saturation secondary color system to prevent a monotonous overall appearance. This approach allows the overall design to maintain its black-and-white minimalist style while simultaneously presenting an abundance of details.

品牌主張以黑白調性為基調,呈現高性價比的簡約風格。為了在極簡的設計範疇中展現品牌特色,我們選擇將黑色作為產品和logo的底色,讓品牌形象與黑白色系產生聯繫,並以大面積的色塊展現出簡約和現代感。由於電子產品外觀多以黑色為主色,為避免整體視覺過於單調,我們精心添加了低彩度的輔助色彩系統作為點綴。如此一來,整體設計仍保持了黑白簡約的風格,但同時呈現出豐富的細節。
To ensure that the later-released high-end Premium products have the same visual language and distinct separation from the original products, we changed the black color block to gold and used gold as the primary color to establish a corresponding color system. This ensures consistency in the brand's visual representation.

為了讓後期的高階Premium款與原本的產品具有相同的視覺語言和顯著區別,我們將黑色色塊改為金色,並以金色為主要色調來建立對應的色彩系統。這樣可以確保品牌在視覺表現上的一致性。
Owlotech Package Design
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Owlotech Package Design

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