Branding:
RYOBI Outdoor Global Packaging Rebrand
RYOBI Outdoor Global Packaging Rebrand
Packaging Rebrand Goals
Consistency:
Alignment of RYOBI Outdoor Power Equipment and RYOBI Power Tools Products through visual brand language and merchandising strategy.
Clarity:
Alignment of RYOBI Outdoor Power Equipment and RYOBI Power Tools Products through visual brand language and merchandising strategy.
Clarity:
Packages must immediately answer: Who is the product for? What is the value it offers?
Predictable order, placement and hierarchy of information across tools and categories.
Predictable order, placement and hierarchy of information across tools and categories.
Impact:
RYOBI packages become the primary symbol of the RYOBI brand in stores; communicating a reliable and consistent RYOBI user experience across a growing breadth of product categories.
RYOBI packages become the primary symbol of the RYOBI brand in stores; communicating a reliable and consistent RYOBI user experience across a growing breadth of product categories.
RYOBI Outdoor Lawn and Garden 18V Cordless Package Design Prior to rebranding
RYOBI Outdoor Lawn and Garden 40V Cordless Package Design Prior to rebranding
Approach
Research of existing cordless tool market pointed to paths for content simplification and product differentiation.
Reduce redundancy, ornamentation and visual noise.
Reduce redundancy, ornamentation and visual noise.
Differentiation through visual hierarchy.
Increase prominence of brand color.
Reduced typeface variation.
Concise product call-outs communicate high value features for each retail price point.
Early Concepts
Final Production Packaging
Executive Creative Directors: John Griffith, Rodney Risling
Creative Director: Tim Smith
Senior Art Directors: Brett Rawlings, Nicole Finch
Additional Designers and Art Directors: Jason Barry, Trisha Russell, Brian Lord, Tatsiana Radzkova
Creative Director: Tim Smith
Senior Art Directors: Brett Rawlings, Nicole Finch
Additional Designers and Art Directors: Jason Barry, Trisha Russell, Brian Lord, Tatsiana Radzkova
