(Unofficial) Cricket Lighter Illustration
Founded in Annecy in France in 1961, Cricket Lighters is one of the largest producer of pocket lighters in the world, producing high-quality lighters that last for 2000 times.
It all started with a flame when we humans learned how to master the use of fire. We are born with energy and passion. Thanks to fire, we thrive in a warmer and brighter environment.
Cricket's target audience is people interested in trendy and fashionable designs that carry around a lighter for everyday use.
Target audience: 18-35 years old, 80% male.
Final Sketch
Creative people like you, the designers, are guided by their passions. You find meaning and purpose in life by following your dreams. Share this feeling of passion and what it means to you with Cricket's followers and users through artwork.
Detail
