Types of People is a series of typographic posters that anthropomorphises typefaces and re-imagines them as, well, different types of people. 
 
So the next time someone asks you just what type of person you are, you can say that you’re totally a Gotham. Or a Helvetica. Just don’t ever be a Comic Sans.
Type #1: Helvetica
"Everyone simply loves her. She’s a crowd pleaser, and is able to adapt to and be a wonderful addition to any environment. But because of her ability to please almost everyone, she consequently suffers from an identity crisis from time to time. You can’t be perfect, can you?"
Type #2: Helvetica Neue Ultralight
"Helvetica, after the imposition of society’s unrealistic expectations for women."
Type #3: Times New Roman
"Immediately doubles the average IQ of the room he occupies. He’s extremely boring though, and as a result he’s often spotted only in academic events, usually with double spacing around him."
Type #4: Comic Sans
"The uninvited guest to every party. Comic Sans still thinks everyone loves him, when in fact he is despised by everyone. Still has trouble figuring out if people are laughing with him, or at him."
Type #5: Tahoma
"The kind of person you turn to (only) in times of instability. Not to be confused with his twin brother, Verdana."
Type #6: Verdana
"The more generous twin brother of Tahoma. Either that, or the less generous twin brother of Tahoma."
Type #7: Gotham
"Everyone knows a Gotham, or least knows someone who knows a Gotham. He’s the graphic designer who believes that, yes, he can change the world, the one who’s always slightly anti-establishment, but filled with love for his city."
Type #8: Myriad Pro
"Myriad Pro is that ultimate Apple fanboy we all know. The one who has all the latest iDevices (even the ones he rarely uses), and then some (if not all) old models he just couldn’t bring himself to sell or throw away. Oh, and he has a personal vendetta against Samsung."
Type #9: DIN
"DIN.The type of person who fervently hates hipsters. He/she always complains about them and their rubbish love of coffee and how they collect all things broken and outdated. But what DIN doesn’t realise is just how much of a hipster he/she actually is. Usually, DIN is the largest coffee lover amongst his/her group of friends, and his/her bedroom is literally a collection of small antiques."
So, what type of person are you?
 
View hi-res versions of the posters here.
Types of People
Published:

Types of People

Types of People is a series of typographic posters that anthropomorphises typefaces and re-imagines them as, well, different types of people.

Published: