Olena Myshanska's profile

Illustrations for the Dobrodiya packaging

Olena Myshanska
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ABOUT
This is a redesign project of the Dobrodiya brand, one of the leading cereal producers in Ukraine.
In 2018, the Ukrainian company Agricom Group launched a cereal plant in Chernihiv region with a capacity of 1 million kilograms per month. The company needed to redesign the Dobrodiya brand logo and packaging. The brand is represented by 28 product titles. I participated in this project as an illustrator.
My task was to create 12 illustrations based on the Ukrainian art of paper cutting — vytynanka.
In Ukraine, vytynanka appeared in the decoration of a rural house in the mid-nineteenth century.
I was inspired by folk motifs and nature itself. Each illustration depicted a specific plant.
Over the year, the brand has strengthened its presence in all retail chains and supermarkets and has become one of the most popular in Ukraine.

credits
Ossome brand consultancy & design shop,
Art direction & design Dmytro Klishchyk,
Logo design — Oleksiy Chekal.
brand identity Food ILLUSTRATION package packaging design
brand identity Food ILLUSTRATION package packaging design
brand identity Food ILLUSTRATION package packaging design
brand identity Food ILLUSTRATION package packaging design
brand identity Food ILLUSTRATION package packaging design
Green peas and buckwheat
brand identity Food ILLUSTRATION package packaging design
Rise and mix of cereals
brand identity Food ILLUSTRATION package packaging design
Linen seeds/oat and barley
brand identity Food ILLUSTRATION package packaging design
Wheat and oat
brand identity Food ILLUSTRATION package packaging design
Corn and oat
brand identity Food ILLUSTRATION package packaging design
Millet
brand identity Food ILLUSTRATION package packaging design
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Illustrations for the Dobrodiya packaging
Published:
Olena Myshanska's profile

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Olena Myshanska's profile
Krakow, Poland

Illustrations for the Dobrodiya packaging

Published:

Creative Fields