From remixing the game’s traditions to remixed gameplay and speed, we created a dynamic system that could expand across category product silos but stay in their own distinct worlds.
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Created together with the Nike Brand Design team and the Dare interactive studio, the MercurialX Summer campaign for NikeFootballX brings to life the concept of ‘Speed Remixed’ by fusing the rebellious nature of street racing with the high energy of small-sided football.
From the streets of São Paulo to the parks of Berlin, The small-side revolution is taking over. Battles fought by young rebels of the game. Not for trophies or golden boots but for bragging rights.No positions. No offsides. No studs. Day or night.
Credits:
Art Director at Nike Brand Design: David Chen
Brand Creative Direction: Since85, Gary Horton, Nick Parkinson
Design: David Linchen, Sofia Clausse, Kacper Zagajewski
Digital Campaign Creative Direction: Village Green Digital
Digital Campaign Activation: DARE
Web Design (UI/UX) Direction: Kacper Zagajewski
Brand Creative Direction: Since85, Gary Horton, Nick Parkinson
Design: David Linchen, Sofia Clausse, Kacper Zagajewski
Digital Campaign Creative Direction: Village Green Digital
Digital Campaign Activation: DARE
Web Design (UI/UX) Direction: Kacper Zagajewski
CGI Animation: Simon Fiedler, Bastian J. Schiffer, Martin Pajak
Additional CGI Modelling: Rich Jones, Barney Morgan, Ben Koppel
3D Scanning: Holger Biebrach
Video Postproduction: Kacper Zagajewski
Brand Photography: Timothy Saccenti
Sound Design: Resonate
