This Eastpak Ad Campaign was a hypothetical brief set by my University; to create a new campaign for the Eastpak Brand in the form of a Poster, Mail Drop, and Web Video. I based my campaign around the durability of the brand and its associated products - I researched previous campaigns of Eastpak as well as other iconic brands. Inspired by their previous strap line - 'BUILT TO RESIST' to formulate my own concept 'BAGS WITH BACK BONE' suggesting both the quality and durability of their products - of which their customers will enter different stages of life and ultimately take the brand with them; utilsing various Eastpak products along their life journey.