Last summer we helped our client, Sungevity, introduce its residential solar energy offering to the East Coast! We distilled the offering and created a simple, unexpected interaction between brand and audience with a clear message: refreshing the east coast with a solar-powered popsicle truck.

 

The truck toured for 7 weeks visiting 5 states, 37 cities and 60 events resulting in 20K high touch point interactions. Additionally the campaign garnered over 42 unique media placements and over 49MM total media impressions.