POWERADE WORLD CUP 2014

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#POWERTHROUGH

(take 2)

This campaign is about people that took the tough road, and are happy with that,

they are stronger by it.

The support of his family and friends made his lemons turn into a hell of lemonade pint. We were all touched by this his and his family's determination and attitude towards life.

During production, it taught us all here, that struggle lead us to magical places. We are so happy to have met and shared Nico's story. Enjoy.

@Mike Bond

Here is a nice article too.

http://www.adweek.com/news/advertising-branding/ad-day-powerade-tells-nico-calabrias-amazing-story-best-world-cup-spot-so-far-157061

There are more power stories in YT

http://www.youtube.com/user/Powerade

CREDITS
Client: Powerade
Agency: Wieden + Kennedy, Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Alvaro Sotomayor, Rosie Bardales
Art Director: Mike Bond
Copywriter: Bernard Hunter
Head of Broadcast Production: Erik Verheijen
Broadcast Producers: Tony Stearns, Lars Fabery de Jonge
Planner: Ben Armistead
Group Account Director: Kirk Johnson
Account Director: Courtney Trull
Account Manager: Alex Allcott
Art Buyer: Maud Klarenbeek
Project Manager: Stacey Prudden
Business Affairs: Emilie Douque
Production Company: Caviar Los Angeles
Director: AG Rojas
Directors of Photography: Frederick Backar, Michael Ragan
Producer: Geoff McLean
Executive Producers: Michael Sagol, Jasper Thomlinson
Editing Company: Whitehouse Post London
Editor: Russel Icke, Charlie Harvey
Audio Post: Wave Amsterdam
Sound Designer/Mixer: Alex Nicolls-Lee
Music TVC: Schmooz France
Artist TVC: Sanj SEN – Powerade 2014 Composition
Music Company TVC: Ultraschmooz
Postproduction: Glassworks Amsterdam
Flame: Kyle Obley, Jesper Nybroe, Bob Rojien
3D: Tim Bolland, Simon Glas, Eva Kuehlmann
Telecine: Scott Harris
Producer: Armand Weeresinghe
Print Production: Photographer: Levon Biss
Photographers Agent: Seamus O’Cleary @ Bonakdar Cleary
Production Company: Widescope Productions