Brand: TFG
Field of business: Insurance company (Russia)
TFG has been established as an insurance company in Saint-Petersburg. In Russia, majority of insurance companies use font logos and shapes. We decided to leave this way and use shape of animals for creating logo. Client wanted to see a corporate identity close to global insurance company ING. They asked me to create a sign of lion. Lion symbolizes strength and nobility. The brand has gained unified style and guidelines
