OPPORTUNITY
In 2021, Win-Gallup International ranked Colombia as the happiest country in the world. Regardless of the social and violence problems, a very low GDP, and high unemployment rates, Colombians are always a very optimistic and happy people. That’s why Colombian’s smiles have such an important cultural value and we wanted to do something about it.
IDEA
Turn Colombian’s smiles into means of payments.
For the Flagship's launch, COCA-COLA & MCDONALD'S created HAPPY PAY,
a payment solution that fitted perfectly for Colombians.
Every time they smiled, they received a delicious cheeseburger, french fries, and a refreshing Coke.
RESULTS IN JUST ONLY 24 HOURS
Creative Direction: Camila Alfaro
Art Direction: David Chona - Sandra Pulido - Gonzalo Gallego
Copywriter: Juan Sebastian Martínez
Audiovisual Producers: Felipe Gonzales - Sara Camacho
DGC: Leonardo Gómez
CCO: Edwin Pineda
