Wings for Life is a spinal research charity which is looking for a cure to regrow spinal cord cells, this would enable injured and paralysed people a chance to walk again. 

 

Nike have a running application called Nike +, we wanted to have a more personal way to raise money instead of Nike just giving a large sum, we wanted you to feel like you have personally made a difference. So for every mile you run over the month of September, Nike will donate £0.5 or $0.5. The Nike + application would be synced with Facebook and Twitter which would post after every run you have done, showing how much you earned. This would help gain traffic and traction for the campaign, encouraging others to join in. Nike + has a reported 18 million users, so the amount of money that could be raised would be huge. Let’s create miracles.