690 Ukmergė

At last we can present the project, we'd been working on for half a year – a complex campaign for the 690th birthday of Ukmerge town. Today the whole year program was announced – you can check it at www.ukmerge690.lt.

We are very happy we'd managed to connect the dots: bring together strategic forces, talented designers and art directors, cooperate with nice team of the Ukmerge district municipality and the event marketing agency UP, involve Ukmerge's rock music legends Requiem band, create a lively TV video with Scuare production house and present many other great partnerships. The outcome is a modern, bright, authentic and new look of Ukmerge for the year 2023 – Culture Rock'n'Roll!

The main concept suggested the branding style of the project and the essential elements of the visual identity. The U letter has become kind of magnet - an axis for everything from typography to video content. After all, real, vibrant, authentic, unexpected things attract and engage. It's hard to resist free rock'n'roll spirit, you can't help but participate. The transformation and modernization of Ukmerge heraldry into rock'n'roll iconography became the core of design solutions. The elements of town's coat of arms - rose, bull and heart - are very suitable for that.

Culture Rock'n'Roll gonna be celebrated by everyone in Ukmerge this year. The ambassadors of the event are various local personalities, familiar faces, inspiring community builders and movers. They were transformed into expressive rockers during a photo shoot. This portrait gallery became a part of the communication, social media campaign and the print anniversary year calendar. The design and the format of it reminds a vinyl record sleeve. Thanks Karina Leontjeva for styling and Tomas Kauneckas for photography.

And that's just the beginning! There is still a lot of action ahead. Thanks to all the great team of contributors and partners! Let's rock'n'roll in Ukmerge this year!