Divas and Designers Challenge
LG Lotus Facebook Promo Contest
LG Lotus Facebook Promo Contest
A Facebook contest to promote the fashion forward LG Lotus phone. In a partnership with Christian Siriano, winner of Project Runway, we designed an app that allowed users to create their own moodboards based on the phone's main qualities—such as detail, texture, form— to inspire Siriano's design for a fashion accessory to pair with the LG Lotus. The winner got a trip to NY's Fashion Week and an afternoon with Siriano, along with a Lotus.
Participants could upload their own photos and assets or pick from a variety of images built into the app. A gallery displayed all entries and allowed Facebook users to vote for their top picks.
I was the ACD on this project, please see below for a list of credits.
Participants could upload their own photos and assets or pick from a variety of images built into the app. A gallery displayed all entries and allowed Facebook users to vote for their top picks.
I was the ACD on this project, please see below for a list of credits.
LG Lotus site
A video with Christian Siriano introduces the contest and prizes.
Users to create their own moodboards based on the phone's main qualities—such as detail, texture and form.
Mood boards display in a gallery where Facebook users can cast their vote and invite friends to view.
Credits: David William Scott (SAD/site), Phillip Hereso (Designer), Eben Hall (Designer), Jeannie Christensen (copy),
Paulo Melchiori (CD)
Credits: David William Scott (SAD/site), Phillip Hereso (Designer), Eben Hall (Designer), Jeannie Christensen (copy),
Paulo Melchiori (CD)
