The goal of this project was to build out the visual identity of Encircle's Café. The groundwork was laid out by a previous designer giving me the logo and primary color to work with. When I came on board, I was given the opportunity to build the brand guidelines and develop a system that worked for this café. I got to pick out typography, give art direction to the photography for the café for others to follow. Here is the work that was developed for Encircle's café.