Having a campaign base on "Be Kind" is a good way to interpret university students to have a positive vibes and to be more specific by the PSA is that being kind to each other at university. Be kind campaign motive is to educate and ensure that students will learn the act of kindness so that they practice it in their daily life. In light of this "Be Kind" campaign being aimed specifically at the university, daily acts of kindness will help to create a healthy environment.