Innovation is in Our DNA: Praemium

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Diversifying the marketing materials you use when advertising your company can help you increase your appeal to potential customers. Marketing materials come in a variety of forms, with each having its own benefits and situations where it’s better suited as a method. Gaining familiarity with a broad range of marketing materials allows you to respond to opportunities quickly and effectively. In this article, we discuss what marketing materials are, share some common marketing material examples and provide tips for using your marketing materials.