Remember polaroid? The classic camera that allows people to capture the moment and share it in an instant. cookaroid has the same principle by recreating social cooking experiences in a fun and interactive way. Whether it is Asian or Western food, spices and herbs are important elements inseparable from cooking. People used to mix and blend their own spices and herbs to create the perfect taste for their own recipe. Great spice mix makes great recipes, and this usually passed from generation to generation like an inheritance.

However nowadays people tend to use instant spices and herbs mix, since mixing process usually require a lot of times and effort. Even though there are a lot of choices of spice mix in the market, this generalizes everyone’s taste bud while in fact everyone has a different kind of preference. A recipe can produce same dish but with different taste because of the different spice mix

 

 

Cookaroid is the new social cooking appliance that allows you to create the instant mixed ingredient + record the cooking process . You can encourage a newbie to cooking to start and explore the fun of cooking . Or people who already expert in cooking to share more about their passion with electrolux cookaroid as their platform.

While most concept from other finalists might be obvious in their function by how they looks . But cookaroid has more complexity since it incorporates the new idea on how people can produce their own ingredient mix, and share it either physically or virtually.

 

To help the consumer understand this concept, we name it cookaroid to give the same vibe as the popular instant camera brand. Since it has also camera function to record, the design resembles a real camera. Since there are two products with two functions that support each other in cookaroid, there has to be a distinct look that differentiate them so there won’t be any confusion.

 

 

 

1. a professional chef
cooking skill : 5
without cookaroid : cook uncountable number of dishes but no way to document the taste and the recipe.
with cookaroid : able to document , organize and share the dishes

 

2. young working couple that dine out instead cook on their own
cooking skill : 3
without cookaroid : too busy so less time for cooking and ingredient shopping or preparation.
with cookaroid : instead of pricey dine out, an affectionate cooking time or personalized spice mix is a new way to express your love.

 

3. housewife that cooks for family of four
cooking skill : 4
without cookaroid : has too cater different preference of each family member but too little time to do so
with cookaroid : practical way of remember and cater each family member personal preference

 

4. self-boarding student who are lazy to cook and order takeout food all the time
cooking skill : 2
without cookaroid : too lazy , too busy , but they are kinda picky about food. they have ‘global food taste’ since they are accustomed to multicultural and global environment.
with cookaroid : discover the joy of cooking through cookaroid . exchange food globally.

 

5. a bachelor that is clueless about how to cook
cooking skill : 1
without cookaroid : live to eat . eat to live
with cookaroid : cooking is now officially his middle name.

 

6. a grandmother who still young at heart to cook a family dish for their granddaughter
cooking skill : 4
without cookaroid : enjoy cooking , but due to age and physical limitation has restriction such as shorter cooking time or memorizing recipe
with cookaroid : be able to share the old recipe from her younger days to second or third generation of their family

 

7. a working single mom who wants to prepare a healthy and delicious lunchbox for her son.

cooking skill : 3
without cookaroid : lack of time to prepare dish, end up in order a takeout or fast food as alternative
with cookaroid : with cookaroid, mom is able to shorten the cooking process without losing the delicious taste of the food.

 

 

 

1:1 model making from MDF

 

 

Watch to find more about what is cookaroid and how to use it