Abacus Financial

Finance

Brand identity
Digital Strategy
Signage
‍Website

The client initially contacted us to re-design their general brochure, as they felt the design was not attracting high-end clients. Following an assessment of their material, we explained their brand didn´t reflect a long-standing business. During an analysis of the financial market, we also discovered several other companies with similar logos. The new task became a company rebrand.

Abacus is a leading international financial services firm, so we decided to create a strong corporate logo that represented the establishment they had earned over the past 40 years. We added depth and unique meaning to now make them stand out from the competition and ultimately increase their recognition.​​​​​​​