To amplify its sponsorship of Mercedes-Benz Fashion Week and broadcast its status as the official hair care sponsor, TRESemmé brought the runway into the homes of Savvy Style Seekers across the country.
Whether looking for something to watch on their TV or browing fashion content on their iPad, viewers could watch the Style Setters series – previewing exclusive backstage footage from the runways, preview the top runway trends, see how to recreate runway looks,and even get a free sample of TRESemmé through their TV.
