STACKUP IDENTITY
About
Stackup believe that everyone should have access to a fair and open financial system.
But most people haven't tried cryptocurrency yet because it seems too complicated and risky.
That's why they created tools for developers to make crypto easy for everyone.
Stackup is the easiest way to transact in web3.
Brief
To create a simple and striking icon that portrayed a compelling narrative — digital first in its thinking and construction. Suitable for small scale application such as app design.
Execution
The action depicted by the mark is a coin being placed into a slot. An icon that signifies the start of something new, reflection growth a trust; A simple action to set a complicated subject to ease. We paired this simple mark with a
Neo-Grotesk typeface with proportions wider than a typical Grotesk, but thinner than a typical Geometric Sans. Structurally, this creates a fantastic balance for both display and text use.
©THE MONOCHROMATIC INSTITUTE 2021
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