Objective? Feature President's Choice Blue Menu plant-based food products
Media? In-store signage
Solution? Create awareness that meatball-style meatless bites can offer a source of fibre
Objective? Encourage Loblaws customers to eat sustainable foods, like cricket flour or make a broth out of fish bones
Media? Transit ads, subway takeover and out of home billboards
Solution? "Serve the world" word play entices customers to help the environment AND serve a great selection of food
Objective? Feature President's Choice new innovative products
Media? Facebook
Solution? "Muscle" word play shows the ease of prepping a meal
Result? This social post received 1.2 million views and over 1500 likes on President's Choice Facebook page
