Long copy for The Bay, Longo's and No Name

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Objective? To entice engaged couples to add a coffee maker to their gift registry

Media? Hudson's Bay website concept

Solution? Wrote headline and intro copy in a romantic style to show how finding the right coffee machine is like finding a perfect mate

COPY: Authentic. Strong. Warm.
It's what you love most about your soul mate. But, it's also what most yearn for in the perfect cup of coffee. If you love your joe as much as we do, you'll feel it through every sense. From smooth and subtle to bold and rich, we'll help you find a coffee maker that's right for you.

Objective? To entice engaged couples to add the right coffee maker to their gift registry

Media? Hudson's Bay website concept

Solution? Wrote headline and intro copy in a romantic style to show how different personalities of coffee machines are a lot like relationships

COPY:

Monogamy is a Beautiful Thing (Single-Cup Coffee Makers)

By making one cup at a time, you don't have to worry about wasting time and energy with the wrong hottie on your hands.

Classic Marries Contemporary (Multi-Cup Coffee Makers)

Our timeless coffee makers and thermal carafes now offer modernized features and a beautiful array of avant-garde, sleek designs. A perfect marriage indeed.

Barista at Heart (Espresso Machines)

From cappuccino to macchiato, espresso to latte - now you can savour the delicious taste of gourmet-style coffee at home just as you would at a romantic cafe. Pure amore!