It's 2019, OVO is considered new as a payment method on Grab transportation.
Amongst Grab Transport users, only half are using OVO as preferred payment method.
The rest prefer cash for payment, because it's hassle for them to top up their OVO.
Then, OVO launch new feature that enable people who pay with cash
will automatically get the benefits of OVO.
I repeat,
people who pay with cash will automatically
get the benefits of OVO.
People be like:
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a campaign for people who most probably will say yes to the product.
Digital video
Rio Dewanto reaction video
Radio ad
Rio Dewanto on the photo session
TVC
Extended video
Case study video
This campaign won:
🏆 Grand Prix winner in the integrated campaign category at Citra Pariwara 2019 🏆
🏆 Gold winner in the integrated category at Citra Pariwara 2019 🏆
🏆 Silver winner in the film category at Citra Pariwara 2019 🏆
🏆 Bronze winner in the social media campaign category at Citra Pariwara 2019 🏆
🏆 Shortlisted in the integrated campaign category at Spikes Asia 2021 🏆
