Ceva Saúde Animal and the day the agro stopped
In 2021, during the restrictions imposed by the COVID-19 pandemic, which paralyzed numerous economic activities in the world, customers of a supermarket in São Paulo were surprised by an unlikely scene: doors open, but with empty shelves and gondolas, with no product of agribusiness. The frightening scenario was part of an action designed by Ceva Saúde Animal, as part of the #AgroNãoPara movement, which values Brazilian agribusiness professionals, people and families.
Specialized in research, development, production and marketing of pharmaceutical products and vaccines for animals, Ceva draws attention to a movement that, even during the pandemic that paralyzed the whole world, remained firm and did not stop for a day.
In the film “Supermercado Sem Agro” (supermarket without agro), Ceva Saúde Animal simulates a social experiment and invites ordinary people to do their shopping in a supermarket, where they will not be able to find meat, eggs, milk, fruits, vegetables and other products that originate from agribusiness. In the signature, the message reinforces the role of activities such as livestock, poultry and national pig farming, which were fundamental for this moment in the country.
FICHA TÉCNICA
Cliente: Ceva Saúde Animal
Marca: Movimento Agro Não Para
Título: Supermercado Sem Agro
Agência: CDR+
Criação: Murilo Rocha, Gabriel de Castro,
Social Media: Naíra Ibrahim
Atendimento: Cintia Barros
Mídia e B.I.: Bianca Cavallari
Aprovação cliente: Fernanda Viscione
