This was a University Brief, it was to create a campaign using online and offline methods to make festival goers  choose Leeds & Reading Festival as there go to festival in 2013.

This will work as a competition, with there being a radio giveaway for a pair of tickets, with the winner being able to name as many of the revealed act as possible.

My idea was to create these dark revealing pictures to help give away who some of 2013 acts will be.

The offline methods would use a poster campaign revealing various artists. 

The online methods would consist of an advert on the scroller at the top of the Leeds & Reading festival hompage. This will be a clickable link which would then take the user to a full page dedicated to more details on how the campaign will work