Taking the idea of trying to be somebody (too much emphasis), hence losing one's identity in exchange, such is the context of the generic type used and seen today, where designers focus too much on legibility and readability to the extend that meanings and essence are lost.

Hence, to address this rising issue, you are required to choose one of the three listed approaches as a new method versus the impersonal and objective typefaces, to induce creative and imagination to the intended audience, whilst adding a touchable and emotionally engaging element to type design. Your imperative role in this project is to strive for a balance between which manual craft, digital and mechanical design methods can aid one another to produce even better type and/or typography, whilst providing options for designers to revaluate their ways of communication through typography.