Pfizer - HemHorizon
I worked with the amazing team at 21 GRAMS to create this marketing campaign for Pfizer's development on treating hemophilia. The concept was called "HemHorizon": a retro-futuristic city that users can explore to learn more about the revolutionary technology, gene therapy. The website can be seen here.
Creative Director: Brendan Davis
Executive Producer: Verity Bullard
Senior Producer: Treviana DelMastro
Web Design: Sean Takach
Art Supervisor: Sam Dixon
Starting out
I was given an initial sketch (1), and from there I created an initial test, blocking out the scene (2). After approval from the client, I started over with a completely new scene (3).
Focus points
Once I had the outline down, I worked on implementing the five main attractions. I was given reference images from the 2D illustrator working on the project.
Polishing & animating
I played with the lighting, changed some materials, and adjusted a couple models. Really wanted to nail in that "retro-futuristic" feel. To really bring the HemHorizon city to life, I added lots of fun, micro animations.
Final illustration
Intro animation
This animation plays when you enter the world.
On the website
